Vitae Caring Foundation’s Bottom Line
Carl Landwehr, founder and president of the Vitae Caring Foundation, saw a need for a way to reach more people concerning abortion. So he filled it with his foundation.
“You’ve got to tell the story,” Landwehr said to a group of pro-life supporters in West Chester, Pa., last Saturday evening. The mass media was a natural fit, he said, because “advertising changes the way people think and the way people behave.”
To ensure effective—life saving—advertising, the Vitae Caring Foundation invested in research that helped group members “learn how to speak to pregnant women,” said Landwehr. They also realized that “one message does not fit all,” that addressing abortion “was more complicated than sharing information.”
The group’s goal is to encourage pregnant women with unplanned pregnancies, who “feel alone and desperate,” to turn to pregnancy centers for help, Landwehr said. There’s no “finger pointing, no relying for help from legislators or the president,” simply a Vitae bottom line that says “I saved a life.”
Vitae takes its ads into the toughest markets, places with skyrocketing abortion rates. It counts successes, saved lives or lower abortion rates, in New York City, Dallas and Atlanta, among other areas, said Landwehr.
The powerful, award-winning ads, here, speak for themselves.
Advertising is expensive. In order to keep those commercials coming, the Vitae Caring Foundation would welcome your support.
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